Simple, elegant execution leads to customer delight

The last macarons
Originally uploaded by jcgr

It often doesn’t take that much to create customer delight.

Just an excellent product, well-tuned into what customers want.

Simple, and elegantly-designed.

Perfectly executed.

Fresh.

Well-offered, well-sold at the right price, and the right place and time.

Voila! Customer delight.

Here, the last of a box of simple, but simply wonderful macarons.

I so hated to see this gift come to an end.

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