Have you seen Seth Godin's Guy #3 post? In the video it includes, a dance tribe spontaneously forms - quite suddenly, once it really starts - at a music festival.
But as Godin notes, this tribe can't happen without Guy #3.
He's the person who sees the potential for one to become many, and then makes a full-body commitment to that thought.
Guy #3 is the catalyst who turns one moved-by-the-music dancer into a pioneer, a leader. Suddenly, through his action, one or two different people become the start of a wave, a movement.
If the circumstances were different, he would be the guy who helped take a good idea to the level of a cause.
It takes courage to do something different.
It takes another kind of courage to call attention to excellent difference, and then to make a full commitment to it through your own action.
- Have you ever been Guy #3?
- How or when could you, would you be?
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